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Among the more recent examples, brands including Ford, Nike, Hyundai and Toyota have made rapid adjustments to their campaigns to better align with the current public mood.
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While advertisers are forecast to cut their media budgets this year, they also are looking for ways to revamp their branding to connect with consumers in anticipation that their buying activity will eventually recover. Marketers that are savvy and tasteful about how they tie in with Zoom could engage consumers who are now using the platform more frequently.īehr and West Elm's efforts are another sign of how marketers are finding opportunities to promote their brands amid the massive disruptions of the pandemic.
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Similarly, Chipotle Mexican Grill is hosting a series of daily " Chipotle Together" sessions on Zoom with celebrity guests and as many as 3,000 fans. The campaigns tap into the sudden pandemic-related growth in Zoom, a videoconferencing platform that launched in 2011 and went public last year. By providing digital settings for video calls, Behr and West Elm may inspire consumers to buy their products to redecorate their homes or for more extensive renovations. However, those video calls can provide an unflattering view of people's cluttered home offices or other living spaces that now serve as impromptu studios. The interior designs includes log cabins, sunny kitchens with modern furnishings and stylish living rooms.īehr Paint and West Elm's digital backgrounds for Zoom users are a novel way to showcase their respective brands as people are forced to work from home during the coronavirus pandemic and rely on videoconferencing to meet with colleagues and clients.
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16:9 Ratio - Configured Perfectly for Zoom, Teams etc. 9 Home Office Backgrounds / Backdrops (.jpg) These Zoom / Virtual Backgrounds have been selected to best resemble a realistic home office / home environment so look great when used! Suitable for use with Zoom, MS Teams, Webex etc.
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Our Home Office Zoom Background / Virtual Meeting BUNDLE is a collection of 9 high res professional digital backgrounds. Whether it's an important job interview, business meeting or something else, ensuring a high level of professionalism is essential to keeping eyes on you and your audience listening to what you are saying.